The full-stack
employer reputation platform
Measure what AI tells candidates about you. Act on the sources behind it. Amplify real employee voices. Across every market, function and language.
Trusted by talent teams at
Employer reputation used to be a guess. Now it's an answer you can measure.
Candidates don't read your careers page first. They ask AI, check Reddit, scan Glassdoor, read the news — and AI stitches all of it into one answer. For the first time, the whole picture is observable. That's the opening. We measure the answer, trace it to every source behind it, and give you the plan to change it.
Every model tells a different story
Every market tells a different story. Every function shifts it again. None of it is on your careers page.
Traced to every source
AI answers are the surface. Underneath: review sites, forums, news and social, weighted by how much they shape the answer — so you can fix the input, not just the output.
Candidates make up their minds before they ever reach you.
They ask AI, read the forums, check the reviews — and decide. Most employers never see that conversation. These numbers are from our own research on how job seekers actually use AI.
AI is the default
of AI-using job seekers research employers with AI
And they believe it
trust what AI tells them about an employer
It changes decisions
say AI has changed their mind about pursuing a role
And it gets you wrong
have caught AI giving inaccurate information about an employer.
Soon they'll delegate it
would let an AI agent run part or all of their job search.
Every channel that shapes your reputation. No hidden agendas.
We show you which review sites, forums, news and social platforms AI is actually drawing from, how much weight each carries, and where the gaps are. That's how you know where to focus, and where not to.
The only place you can measure, act and amplify your employer brand
One index, one plan, one way to move it — in the platform, in your quarterly report, and inside the AI your team already uses.
Measure
Your reputation scored in every market and for every function, so you can see exactly where it breaks.
Strategy
Recommendations that move the score, tiered, owned, and traced to the source behind each one.
Amplify
Your employees, alumni and candidates share their experience in the places that carry weight.
Ranked on what candidates really care about
Your score reflects how consistently you show up across the 18 themes candidates weigh when they research an employer, from application process and career opportunities to culture, leadership, inclusion and wellbeing. Not on a single platform, but everywhere they ask.
Built around how talent teams actually work.
No new dashboard to learn, no report you have to translate for the board. PerceptionX answers inside the tools you already open every morning, tells you which source to fix first, and shows the movement quarter on quarter.
Lives in your AI
Ask ChatGPT about your reputation and get live data back. Or connect it to the HR systems your team already lives in.
Custom reports
Every quarter, a report built around your markets, functions and competitors, with tiered actions and named owners.
Every function, every market
Scored market by market and function by function, in each market's own language. Never averaged nor assumed.
Know exactly who you're losing to
The competitive set AI actually puts you next to, per market and per function. Not the rivals you assume. Often it's a local scale-up, not the global name.
Proof you can take to the board
Quarter-on-quarter movement by market, function and pillar, tied to the actions you shipped. Not a sentiment dashboard, a record of what you changed and what it did.
See how we compare
GEO tools track whether your product gets mentioned and tell you to publish more. Agencies and surveys measure once, sell you the campaign, and never measure again. We measure every channel, fix the sources, and prove the shift.
See what candidates are hearing about you.
We partner with you to identify exactly where you stand in the eyes of the candidates you want to attract and provide strategic recommendations to drive measurable improvement.
Submit your details and our team will be in touch to arrange a demo for you.
Frequently asked questions
How PerceptionX works, what it measures, and why it's built for talent — not just brand visibility.
Employer brand and talent acquisition leaders at organisations of around 1,000+ employees, where reputation spans multiple markets and functions and quality-of-hire matters.
Both. You get the platform and the data, and every quarter you get a report and a working session with the founders: tiered actions with owners, tailored to your markets and functions. The output is a plan, not a number.
Those tools were built for marketing teams to track whether a product gets mentioned in AI answers. PerceptionX is built for talent. We measure how you're described as an employer, not just whether you appear; we use the real questions candidates ask, in their own language; and we trace every finding to the review sites, forums and news shaping it, so the fix is at the source, not "publish more content".
One score for how you're seen as an employer across every channel candidates trust, with AI answers as the headline reading. It combines three pillars: how positively you're described, how often you appear, and whether you show up on the themes that matter with fresh, credible sources. It's scored per market and per function and benchmarked against 50+ employers, so you can tell a "nobody mentions us" problem from a "they mention us badly" problem. They need different fixes.
Yes. Prompts run in each market's own language. What AI says about you in German, Japanese, Arabic or Portuguese is measured natively, never translated from the English answer. A single global score hides the differences, so we score every market separately.
Yes. How AI describes you to a software engineer is not how it describes you to a finance or warehouse candidate. We score each function on its own, so you're not acting on an averaged-out picture. If engineering reads strongly and early careers doesn't, you see exactly that, and where to fix it.
Yes. Connect PerceptionX to your AI assistant and ask it directly about your score, sources, competitors and themes. ChatGPT and Claude are supported today, Copilot is in certification, and it works with any MCP-compatible assistant, including inside SAP SuccessFactors via Joule.
They're the three layers of one system. Measure is the score: how AI describes you as an employer, in every market, function and language, traced to the sources behind it. Strategy turns that score into a quarterly plan: tiered actions with owners, reviewed with the founders. Amplify moves it: your employees, alumni and candidates get heard in the places that carry weight.
Who we are
Specialists in employer reputation measurement and strategy
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Latest employer reputation insights
Original research and market analysis revealing how employer brand reputation is shaped—and how the newest data trends can help you influence what top candidates see.
