FAQs

Common questions and concerns answered.

How does the PerceptionX Visibility Index work?

The PerceptionX Visibility Index is a monthly ranking of which employers show up most often when AI tools are asked for the best employers in each industry. It turns hidden AI recommendations into a public benchmark TA and employer brand teams can track over time.

What is the Employer Perception Score?

The Employer Perception Score is PerceptionX’s core metric that measures how positively AI describes your employer brand across themes like culture, growth, leadership, and flexibility. It blends not just visibility but aspects like sentiment, relevance and proof points into a single score you can compare against competitors.

What is PerceptionX?

PerceptionX is an AI‑native employer reputation service that shows you how AI tools talk about your company as a place to work. It helps TA and employer brand leaders see their current perception, understand the gaps, and take actions that shift what candidates hear in AI answers.

How often are rankings updated?

Rankings in the PerceptionX Visibility Index are updated every month, using fresh answers pulled from leading AI models. As AI conversations change, your position in each industry adjusts automatically.

How does the themes work?

PerceptionX groups questions candidates ask AI into core workplace themes like culture, career growth, leadership, flexibility, and reputation. Each employer’s tracker and perception are scored within these themes, so you can see exactly where you lead, lag, or need to improve.

How do you collect the data?

Rankings are based on structured prompts run across multiple AI models (like ChatGPT and Gemini), combined with the sources those models rely on: review sites, career pages, news, and social content.

Do I need to be a PerceptionX customer to appear in the index?

No. The PerceptionX Visibility Index is public and covers employers whether they use PerceptionX or not. Actual clients can get the full picture behind their position, including theme‑level scores, competitor benchmarking, trend lines over time, and specific actions to shift how AI talks about their employer brand.

Ready to elevate your employer perception?

We partner with you to identify exactly where you stand in the eyes of the candidates you want to attract and provide strategic recommendations to drive measurable improvement.

Submit your details and our team will be in touch to arrange a demo for you.

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