The PerceptionX Visibility Index
See which employers show up most in AI answers when candidates ask where to work.
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Explore industries
See which companies AI recommends most to job seekers across industries.
How the Index works
The PerceptionX Visibility Index reveals how often and how favorably you appear in AI-led employer research, benchmarking you against talent competitors across the platforms candidates trust most.
Track real candidate questions
We use real questions job seekers ask about the best employers in each industry, then normalise them into a consistent question set.
Employer brand themes
Every question is mapped to core employer brand themes (like career growth, leadership, culture, and flexibility) so you can see where you win or lose visibility on what matters most to talent.
Multi‑model evaluation
Rankings combine answers from multiple AI systems to reduce bias and provide a more reliable view of employer visibility.
Visibility benchmark
For each theme and industry, we measure how often each employer is recommended when candidates ask where they should work and why, then roll that into a single visibility ranking.
Monthly recalculation
Rankings are refreshed every month so shifts in your activity, your competitors, or the wider market are reflected quickly.
Ranked on what candidates really care about
The PerceptionX Visibility Index covers 15 core themes candidates care about most—from application process and career opportunities to culture, leadership, inclusion, and wellbeing. Your score reflects how consistently you show up across those themes wherever candidates research you, not just on a single platform.
FAQs
Common questions and concerns answered.
The PerceptionX Visibility Index is a monthly ranking of which employers show up most often when AI tools are asked for the best employers in each industry. It turns hidden AI recommendations into a public benchmark TA and employer brand teams can track over time.
The Employer Perception Score is PerceptionX’s core metric that measures how positively AI describes your employer brand across themes like culture, growth, leadership, and flexibility. It blends not just visibility but aspects like sentiment, relevance and proof points into a single score you can compare against competitors.
PerceptionX is an AI‑native employer reputation service that shows you how AI tools talk about your company as a place to work. It helps TA and employer brand leaders see their current perception, understand the gaps, and take actions that shift what candidates hear in AI answers.
Rankings in the PerceptionX Visibility Index are updated every month, using fresh answers pulled from leading AI models. As AI conversations change, your position in each industry adjusts automatically.
PerceptionX groups questions candidates ask AI into core workplace themes like culture, career growth, leadership, flexibility, and reputation. Each employer’s tracker and perception are scored within these themes, so you can see exactly where you lead, lag, or need to improve.
Rankings are based on structured prompts run across multiple AI models (like ChatGPT and Gemini), combined with the sources those models rely on: review sites, career pages, news, and social content.
No. The PerceptionX Visibility Index is public and covers employers whether they use PerceptionX or not. Actual clients can get the full picture behind their position, including theme‑level scores, competitor benchmarking, trend lines over time, and specific actions to shift how AI talks about their employer brand.
Ready to elevate your employer perception?
We partner with you to identify exactly where you stand in the eyes of the candidates you want to attract and provide strategic recommendations to drive measurable improvement.
Submit your details and our team will be in touch to arrange a demo for you.
Latest perception insights
Original research and market analysis revealing how employer brand reputation is shaped—and how the newest data trends can help you influence what top candidates see.
