10 Employer Branding Tools to Elevate Your Employer Brand

1. PerceptionX: Control Your Reputation in the Age of AI

Track, benchmark, and improve how your brand is described by AI models like ChatGPT and Gemini. PerceptionX gives live feedback, reveals competitive gaps, and shows what sources drive perception so you can elevate reputation and eliminate risk.

2. LinkedIn Talent Solutions: Social Amplification & Advocacy

Custom career pages, segmented audiences, and rich employee-generated content make LinkedIn more than a job board. Use it to create brand ambassadors and spark engagement on the network talent uses every day.

3. Glassdoor: Transparent Reputation Management

Monitor reviews, reply publicly, and showcase authentic stories about your workplace. Transparency and reputation management start here—use employee feedback to improve continuously.

4. YouTube: Video-First Employer Branding

Short videos, team intros, and leadership AMAs give candidates a vivid sense of your culture. Leverage YouTube for “day in the life” stories and SEO-rich employer branding.

5. Canva: Effortless Creative Branding

Design social media posts, job graphics, and internal content with just a few clicks. Canva lets any TA or HR professional produce creative assets fast and maintain brand consistency, even with no design experience.

6. StreamYard: Live Broadcast Engagement

Run branded live webinars and video Q&As with recruiters and leaders—stream to multiple platforms for wider reach and record content for future use. StreamYard is ideal for both internal story sharing and external engagement.

7. Reddit: Open Market Pulse

Reddit is a goldmine for candid employee feedback and “real talk” about workplace culture, management, and hiring practices. Monitor relevant subreddits, respond with transparency, and use Reddit as an early-warning system for reputation risks and opportunities—giving TA teams the pulse of the market before it sets in elsewhere

8. Textio: Inclusive Language Optimization

Textio helps teams write job posts, emails, and branding materials in a way that’s bias-free, clear, and on-brand. Real-time language analysis improves candidate engagement and supports DEI goals.

9. Slack: Internal Advocacy & Collaboration

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Beyond internal communication, Slack channels can be used to organize employee amplifiers, crowdsource advocacy content, and push out timely employer brand campaign materials.

10. SurveyMonkey: Employee & Candidate Experience Feedback

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Capture authentic feedback from internal teams and applicants with surveys that uncover brand strengths, weaknesses, and new storytelling angles. SurveyMonkey supports regular “pulse checks” for continuous EVP improvement.

Building Your Ideal Employer Brand Stack

Mix modern “content creation” tools like Canva, Yammer, and Discord with TA and branding essentials such as PerceptionX, LinkedIn, and Glassdoor. This lets any team—startup or enterprise—create, share, and track employer brand stories across every channel, while maintaining control in the emerging world of AI-powered talent acquisition.

Use these platforms to turn employees into storytellers, amplify your message creatively, and measure what matters most to future hires.